They went to health food stores because they didn�t want pesticides and growth hormones. They explored weekend farmer�s markets for really fresh produce. And gourmet stores because that�s where they found the world�s best flavors. They were always looking for good, wholesome food for themselves and their kids. Yet they still shopped at conventional stores for the traditional ingredients their grandmothers used to make the foods they grew up with. But something wasn�t sitting well. Why did they have to shop at so many different places? Why did those places seem welcoming to some people, but not all people? And why did the highest quality food always come with the highest price tag? It didn�t feel right. So Trish and Bo decided to do something about it. They didn�t care how everybody else did it. They wanted to do it right. So they created an entirely different kind of store. Lucky�s Market.